Typical characteristics are "I can not use it, but you can't do it without it", "I want it all"... Behind this is the psychological characteristics of young people in the process of growing up, delicate, sensitive, curious, and seeking identification - think back to our generation Back then, it was easy to get the reliance on "going online for its invisibility" and "invisibility for its invisibility". In a word, QQ has no burden on functional innovation.
For QQ users, the new features can provide the same psychological satisfaction as typical Marvel Easter eggs; they will not only be excited to discover and use it first, but even share their unique gameplay on social platforms. This is no different from the b2b data trick we discovered in the past to light up more icons, so that we could gain more praise in the class and gain a sense of superiority; even in Tencent QQ's public account, QQ used a new function to "hang appetite" Has become "regular operation": Second, QQ is essentially a product jointly maintained by Tencent and users.
"Tencent Biography" once recorded such a detail: at the beginning of the birth of QQ, the icon was a "pager", which highlighted it as an instant messaging product, but the team believed that pagers would be outdated sooner or later, and the need to enable an era imprint was not so obvious. LOGO; so he chose Penguin in the name of paying homage to the Linux operating system, but after the design draft came out, it was rejected by Ma Huateng as unintuitive.