Nofollow for a particular site or particular content on a particular site. So, in certain circumstances, Google may use links from Twitter that meet certain premium criteria to pass PageRank. Second, even if PageRank is not passed on, Google could use tweets as another source of link discovery - so Twitter can potentially help your content get indexed faster by Google, even if it wouldn't help content to rank higher. And getting indexed earlier can improve ranking performance indirectly. Research on this topic has varied for some time, and it is often difficult to weed out the many other variables involved in rankings.
Ways to Balance Technical and Non-Technical SEO Posted: 2020-11-18 In the early days of SEO, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer jewelry retouching service and Yale computer science graduate. Technical SEO involved optimizing (and often manipulating) code, metadata, and link profiles to achieve better results. And you know what? This basic goal of technical SEO has not changed.
However, in a reputation management campaign, your primary goal should be to help your Twitter profile page rank higher in Google. Any theoretical improvement in your other content you tweet should be considered a nice bonus afterwards. These SEO tips should help you really leverage Twitter as a major asset in your reputation repair campaign. Do not miss the advantages of Twitter in this regard. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.