Can be seen that the influence of e-commerce platforms on the sinking market is still great, but why has the sinking market that Internet giants have been trying to get through has not really been fully opened? There are three reasons: 1. Low population density in sinking markets In the lower-tier cities in the sinking market, the population density and consumption power are relatively weaker than those in the first-tier cities, while in the towns and villages of small cities, people have a strong demand for small supermarkets and mom-and-pop convenience stores; Stores are completely uneconomical in townships, but the variety of commodities in small supermarkets is relatively limited,
thus resulting in a relatively lack of local retail formats. However, traditional e-commerce is limited by the weak logistics system in the sinking market. Many rural users have to travel several miles to the town to get express delivery. Even if the express b2b data delivery arrives in the village, the timeliness is extremely low. The gameplay of logistics express in cities with a population of tens of millions and millions of people, the further down the line towns are, the more difficult they face construction. Community group buying, which gathers people from the C-side and concentrates on goods and goods,
realizes the next-day delivery model. It is the sinking market that requires community group buying, rather than capital push, so that community group buying can gain a foothold in the sinking market. 2. High cost of supply chain construction Even if this method of pre-sale, next-day delivery, and self-pickup has significantly reduced platform losses and greatly reduced distribution costs, it is still a difficult problem to build community group buying supply chains in sinking markets, not to mention the decentralized traditional e-commerce model.