Jun 12, 2022
In General Discussions
Digital transformation has been pushed to the forefront of many businesses as online consumption has grown out of necessity. Because of this, business operations have had to Industry Email List adopt agile planning, moving from monthly cycles to even weekly cycles, as Nick Wilsdon pointed out during a Circle meeting. This is likely another trend that's here to stay, opening the door for agencies to transform their implementation-only status into a more advisory Industry Email List role - helping companies accelerate their digital systems with knowledge. -do and specific research data. There is an interesting second-order effect that could occur when SEO agencies take a more strategic and advisory role. Strong competition between Industry Email List traditional consulting firms and transformed agencies across the market could ensue. Leverage research data Another trend that has accelerated throughout the pandemic, which Google has also highlighted for businesses, is the Industry Email List importance of search data in determining thriving Industry Email List markets or important consumer behaviors. Likely here to stay, the leverage of research data can go beyond the strategic level and inform how companies transform their operations. For example, as Nick Wilsdon further pointed out, analyzing search data to understand The customer journey and what people are asking about a given company can inform customer support and its new documents of frequently asked questions. . Again, the supporting role of the SEO agency at the general business level can continue to Industry Email List grow. Yet a second-order effect may see the emergence of a new type of business that only uses research data for sophisticated research - consultancies using research data for business analysis, without no direct relationship with SEO. These are some of the main trends we discovered. You Industry Email List can continue this exercise of analyzing current trends with what you've discovered and what the consequences might be, until you find 3-5 trends that are meaningful to your agency's context.